COAST HOME STAGING
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International Association of Home Staging Professionals - Los Angeles, CA
President’s Message to Realtors and Home Sellers
Home Staging has been proven to work by numerous Real Estate Companies and industry experts. It’s a fact that
Staged Homes sell faster and for more money!
When selling a property, the best way to show it is to make it look its absolute best. This includes using the right
amount and scale of furniture, bringing in color and interest with accent colors, using trees / plants to bring the
outside in, and adding artwork / accessories to give it a finished touch, completing all repair work, and replacing old
carpet / furnishings. It also means showing the best layout and use for rooms to eliminate confusion and to show
how well areas can be used as additional living space. It’s not about hiding problems. It is about repairing,
updating, and making a home new with a fresh look. It needs to be spotless clean!
By making a home look beautiful, buyers become very interested and attracted to the property. They perceive a
stronger value for their money as well as being attracted to the beautiful life style. Everyone strives to have a
beautiful, elegant, yet casual and comfortable home. A Realtors job is to help the home owner get the most
amount of value for their property. In most cases, it requires spending money to save a lot. Don’t just lower the
price; increase the appeal first by staging it! You will save yourself and your client a great deal of money.
Staging works in all markets! Think about it. You always want a property to looks it's best in order to sell. Home
Staging was actually created in a hot market. When sellers were getting 3 offers for full price, they found that by
staging, they could get 5 to 10 offers for way over listing price!
I encourage more Realtors to learn more about Home Staging and utilize the practices more in the homes they
list. If the work is beyond your scope, hire a professional Home Stager. I can guarantee that you and your seller
will see improved sales results and gain more equity value. Find a home stager in your area at www.IAHSP.com.
Sincerely,
Dan Keating
International Association of Home Staging Professionals
President, Los Angeles Chapter 2009
President’s Message to Realtors and Home Sellers
Home Staging has been proven to work by numerous Real Estate Companies and industry experts. It’s a fact that
Staged Homes sell faster and for more money!
When selling a property, the best way to show it is to make it look its absolute best. This includes using the right
amount and scale of furniture, bringing in color and interest with accent colors, using trees / plants to bring the
outside in, and adding artwork / accessories to give it a finished touch, completing all repair work, and replacing old
carpet / furnishings. It also means showing the best layout and use for rooms to eliminate confusion and to show
how well areas can be used as additional living space. It’s not about hiding problems. It is about repairing,
updating, and making a home new with a fresh look. It needs to be spotless clean!
By making a home look beautiful, buyers become very interested and attracted to the property. They perceive a
stronger value for their money as well as being attracted to the beautiful life style. Everyone strives to have a
beautiful, elegant, yet casual and comfortable home. A Realtors job is to help the home owner get the most
amount of value for their property. In most cases, it requires spending money to save a lot. Don’t just lower the
price; increase the appeal first by staging it! You will save yourself and your client a great deal of money.
Staging works in all markets! Think about it. You always want a property to looks it's best in order to sell. Home
Staging was actually created in a hot market. When sellers were getting 3 offers for full price, they found that by
staging, they could get 5 to 10 offers for way over listing price!
I encourage more Realtors to learn more about Home Staging and utilize the practices more in the homes they
list. If the work is beyond your scope, hire a professional Home Stager. I can guarantee that you and your seller
will see improved sales results and gain more equity value. Find a home stager in your area at www.IAHSP.com.
Sincerely,
Dan Keating
International Association of Home Staging Professionals
President, Los Angeles Chapter 2009
